Roofing, siding & exterior home remodeling

Amsterdam Enterprises

About the
Project

Amsterdam Enterprises has been a trusted name in the Chicago roofing industry since 1982. Specializing in high-end residential and commercial roofing, siding, and exterior renovations, they have built a reputation on durability and elite craftsmanship.

Our project aimed to modernize their digital presence, ensuring that their 40-year legacy of protecting homes is communicated through a cutting-edge, conversion-focused platform that reflects their “Best in Chicago” status.

Before

After

Challenges

Modernizing a 40-year reputation in a digital market

Despite being industry veterans with over 20,000 satisfied customers, Amsterdam Enterprises faced a digital stagnation. Their previous website was not optimized to capture the high volume of local search traffic for urgent roofing needs.

The challenge was to organize their wide range of services – from flat roofs and cedar shingles to siding and masonry – into a clear, professional interface that builds instant trust and simplifies the lead generation process in an extremely competitive Illinois market.

Solutions

A comprehensive blueprint for digital growth

We transformed Amsterdam Enterprises’ digital flagship by focusing on speed, authority, and ease of use. Key solutions included:

Strategic Service Segmentation: We created dedicated, SEO-optimized landing pages for Roofing, Siding, and Gutters, making it easy for users to find specific solutions.
Conversion-First UX: We integrated a “Request a Free Quote” system that is accessible from every touchpoint, significantly reducing the friction for potential leads.
Mobile Optimization for Urgent Needs: Recognizing that roofing issues are often emergencies, we prioritized a lightning-fast mobile experience for users looking for “roofing contractors near me.”
Visual Authority Building: We showcased their extensive portfolio through high-resolution galleries, highlighting their status as GAF-certified professionals and historic restoration experts.

Results

Peak performance: reaching new heights in lead gen

The relaunch successfully positioned Amsterdam Enterprises as the premier choice for exterior remodeling in the digital space. Within months of the new site going live, we saw a massive surge in organic visibility for high-intent keywords.

The platform now acts as a 24/7 sales engine, providing the company with a steady stream of qualified leads and a digital image that finally matches their four decades of physical excellence.

Increase in organic traffic (roofing keywords)

+ 0 %

90% growth in mobile-generated leads