International logistics, freight & global travel

Doma Shipping and Travel

About the
Project

Doma Shipping and Travel has been a cornerstone of the Polish-American community for over 30 years, specializing in international shipping, resettlement services, and travel.

Our mission was to revitalize their digital presence to match their industry-leading status. We aimed to create a comprehensive digital hub that simplifies complex logistics – from vehicle transport to door-to-door parcel shipping – ensuring that long-distance shipping feels as local as possible.

Before

After

Challenges

Navigating complexity in a multi-service environment

The main challenge was the website, which, despite the brand’s visibility in search engines, did not meet current standards or customer expectations. It was unintuitive, difficult to navigate, and not mobile-friendly.

The content was outdated, and the overall design failed to reflect the company’s scope of operations or professionalism. A complete overhaul-both visual and technical-was required to better reflect the brand’s character and provide users with quick access to key information.

Solutions

A seamless gateway to global logistics

We transformed the complex service catalog into an intuitive, high-performance ecosystem. Our strategy focused on:

User-Centric Architecture: We implemented a clear segmentation of services (Shipping vs. Travel) to reduce bounce rates and guide users directly to their needs.
Mobile-First Efficiency: Since a large portion of customers access the site while on the go, we prioritized a lightning-fast mobile experience with easy-to-use tracking and contact features.
Local & International SEO: We optimized the content for high-intent keywords like “shipping from Chicago to Poland” and “resettlement services,” ensuring Doma remains the first choice for the Polish diaspora.

Results

Delivering growth: metrics of success

The digital overhaul successfully aligned Doma’s online presence with its 30-year legacy of trust. Post-launch, the platform experienced a significant uptick in online inquiries and service bookings. By integrating clear call-to-actions (CTAs) and an optimized tracking interface, we not only improved the customer experience but also reduced the load on customer support.

Doma Shipping is now digitally equipped to lead the logistics market for the next generation of global travelers and shippers.

Surge in organic search traffic

+ 0 %

Increase in mobile quote requests