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(773) 814 - 2992
pl Polish
en English
(773) 814 - 2992

Interior design, remodeling & home improvement

Kitchen and Bath Direct

About the
Project

Kitchen and Bath Direct is a premier provider of high-quality cabinetry, countertops, and full-scale remodeling solutions. By offering direct access to premium materials, they empower homeowners to achieve luxury results without the traditional markup.

Our mission was to build a digital platform that functions as both an inspirational gallery and a functional product catalog, ensuring that the brand’s expertise in kitchen and bath aesthetics is reflected in every pixel.

Before

After

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Challenges

Navigating the complexities of home renovation

The primary challenge was the fragmentation of information. The previous website made it difficult for users to connect specific products (like cabinets or vanities) with finished, real-world results. In the highly competitive Chicago renovation market, the brand needed a way to showcase its “direct-from-source” value proposition while providing a seamless mobile experience for users who often browse for inspiration on the go.

Additionally, the site lacked the SEO structure necessary to capture high-intent local searches for remodeling services.

Solutions

Designing a high-performance conversion engine

We reimagined the user journey to bridge the gap between inspiration and consultation. Our strategy included:

  • Intuitive Product Architecture: We reorganized the vast product inventory into clean, searchable categories, making it easy for users to find specific styles and finishes.

  • Visual-First Storytelling: We implemented high-resolution, filterable project galleries that allow potential clients to see the “Direct” quality in real-life settings.

  • Mobile-First UX Optimization: Recognizing that kitchen planning often starts on social media and mobile browsing, we ensured the site is lightning-fast and perfectly responsive.

  • Localized SEO Strategy: By targeting long-tail keywords like “modern kitchen cabinets Chicago” and “bathroom vanities direct,” we significantly increased the site’s relevance in local search results.

Results

Building success: measured impact on growth

The digital transformation of Kitchen and Bath Direct has successfully turned their website into their most effective sales tool. The new platform has led to a measurable increase in both the quantity and quality of leads.

By simplifying the path from “browsing” to “booking,” we’ve enhanced the user experience and solidified the brand’s position as a leader in the regional home improvement sector. Kitchen and Bath Direct now boasts a digital presence as polished and durable as their craftsmanship.

Growth in direct consultation requests

+ 0 %

Increase in average session duration

+ 0 %

Higher mobile conversion rate

+ 0 %

We will effectively ensure the success of your business –

Get started today!

From blueprint to reality: experience the design

Transitioning from a product catalog to a lifestyle brand required a focus on clean aesthetics and functional navigation. We’ve built a platform that is as durable and stylish as the kitchens they install.

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