Medical Clinic

ASB Medical Clinic

About the
Project

ASB Medical Clinic is a private pediatric practice located at 6033 Irving Park Rd in Chicago, serving families from Portage Park, Dunning, Jefferson Park, and surrounding Northwest Side neighborhoods. The clinic has been led by Dr. Anna Banas since 1994 – a multilingual physician serving patients in English, Polish, Spanish, and Russian.

Despite nearly 30 years of outstanding patient care, the clinic’s online presence told a completely different story.

Before

After

Challenges

Decades of Trust. Zero Online Visibility.

ASB Medical Clinic had something most businesses spend years trying to build – a deeply loyal patient base and a doctor with over 30 years of experience. But online, none of that showed.

The existing website was outdated, slow, and offered no way for new patients to take action. No appointment forms. No clear service pages. No local SEO structure. A visitor landing on the site had no reason to stay – and no easy way to book even if they wanted to.

On Google, the situation was just as damaging. A 3.3-star rating with a handful of reviews meant that any parent searching for a pediatrician in Portage Park or Dunning would scroll right past ASB Medical Clinic – regardless of how good the actual care was.

The challenge wasn’t the clinic. It was visibility, credibility, and conversion.

Solutions

The 3-Pillar Strategy

1. New Website Built to Convert
We designed and built a modern, mobile-friendly website optimized for local search from the ground up. Every service page was structured around high-intent keywords – from well-child checkups in Portage Park to multilingual pediatrician Chicago Northwest Side. Most importantly, we integrated an online appointment request form directly into the site, removing the friction between a new patient finding the clinic and actually booking a visit.

2. Google Business Profile Optimization
We took full control of the clinic’s GMB profile – rewriting the business description, building out service categories, adding geo-tagged photos, and launching a consistent posting strategy with keyword-rich updates published multiple times per week.

3. Review Generation via Business Review App
Using our proprietary Business Review App – included at no extra cost for every WWS client – we built a streamlined system for collecting real reviews from real patients. No fake accounts. No purchased ratings. Just a simple, Google-compliant process that makes it easy for satisfied families to share their experience. The result: the clinic went from 3.3 ★ to 4.6 ★ with over 50 new verified reviews in a short period of time.

Results

From Invisible to the Go-To Pediatrician on the Northwest Side

From Invisible to the Go-To Pediatrician on the Northwest Side

The numbers speak for themselves – but what matters most is what they represent: real families in Portage Park, Dunning, and Jefferson Park finding ASB Medical Clinic when they need it most, and choosing to book.

Google Rating: 3.3 ★ → 4.6 ★

New Google Reviews: +50 verified patient reviews

Appointment Form Active: Generating new patient registrations regularly

Phone Calls via GMB: Significant increase – tracked directly in Google Business Profile

Online Visibility: Ranking for key local pediatric search terms across Northwest Chicago

The new website doesn’t just look better – it works. Appointment form submissions come in regularly, and the GMB profile consistently drives phone calls from new patients, visible directly in the clinic’s Google dashboard.

New patient reviews

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Paid ad budget used

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Year-over-year call growth

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We will effectively ensure the success of your business

How We Turned ASB Medical Clinic Into Northwest Chicago's Most Trusted Pediatric Practice Online

A clinic can have the best doctor in the neighborhood and still lose patients to a competitor with a better Google presence. That’s exactly the problem ASB Medical Clinic faced – and exactly the problem we solved.

By combining a conversion-focused website rebuild, a disciplined local SEO strategy, and our Business Review App, we turned a weak digital footprint into a consistent source of new patient registrations and phone inquiries.

The foundation was already there. We just made sure the right people could find it.

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